About SO Sustainable
At SO Sustainable, we believe that small choices can make a big difference.
Our shop was created to make sustainable living simpler, more accessible, and more joyful. We carefully source products that help people reduce waste, choose better materials, and build everyday habits that are kinder to the planet.
Behind every eco-friendly swap is a small team of people who genuinely care about the impact of what we buy, use, and throw away.
A business built around purpose
SO Sustainable is a not-for-profit business. Rather than maximising profit for shareholders, the income we generate is reinvested into our mission.
That means every purchase helps us continue researching and sourcing better products, supporting local initiatives, and making sustainable living more accessible to our community.
Why we do what we do
We know that navigating eco-friendly choices can sometimes feel overwhelming. Labels can be confusing, greenwashing is everywhere, and it is not always clear what actually makes a difference.
That’s why we do the research for you. We test products, ask difficult questions of suppliers, and curate options that genuinely reduce environmental impact.
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Our aim is simple: to make it easier for people to live well while treading more lightly on the planet.
Meet the team...
Want to join our team? Check our current vacancies here. We'd love to hear from you!